Fireworks safety Glasses
rapnieuwstv
Fireworks 2025
Every year around New Year’s Eve, many people are injured by fireworks. Yet wearing protective eyewear is often overlooked not only by those setting off fireworks, but by bystanders as well.
That’s why the Dutch Ministry of Infrastructure and Water Management launched a campaign to underline the importance of wearing fireworks safety glasses.
4Flowers was tasked with translating this campaign for a younger audience and partnered with RapNieuwsTV to bring it to life.
No Safetyglasses? RED CARD!
Together with RapNieuwsTV, we developed a content series in which host Juanito puts fireworks safety firmly in the spotlight using humor with a clear, no-nonsense edge.
In each video, Juanito is spotted and mocked for wearing safety glasses in seemingly “safe” situations. He flips the script by responding with hard-hitting facts, delivered in the direct and trusted tone the audience knows him for.
Across four videos, Juanito highlights the importance of wearing safety glasses using impactful statistics on eye injuries and accidents. Not wearing a fireworks visor? That earns you an uncompromising red card.