IZZ launched a campaign to raise awareness among young healthcare professionals and students about rising healthcare costs—and to introduce them to a unique offer: an affordable basic insurance plan and additional coverage starting at just €0.

Advertising agency Portland & Benjamin brought in 4Flowers to make some noise on TikTok and get this insurance plan on young people’s radar.

Our role? To bring the campaign to life through creators in a way that feels real and relatable. We teamed up with Bibi Espina and Tur-G, crafting concepts that seamlessly fit their organic content. With their skills and style, they were the perfect match to highlight the issue of high healthcare costs for young people—while introducing IZZ’s solution in a fun and authentic way.