Maggi Saucy Noodles
Izzle & Connecting Flavors
Campaign
MAGGI Saucy Noodles brings six delicious new flavors to the market, including Asia Classic, Teriyaki, and Sesame Chicken. For the rollout of its new flavours MAGGI decided to work with influencers to showcase why this tasty and affordable snack is perfect for busy students and families.
As 4Flowers we suggested working with Connecting Flavors, a diverse and food-oriented platform with a young and diverse audience.
Izzle
Izzle incorporated MAGGI Magic Asia Saucy Noodles into his Ramadan sketch with a humorous twist—playing on a relatable struggle: resisting temptation while fasting.
In the video, we catch Izzle mid-fast, sneaking a bite of the noodles—only to be caught red-handed. When confronted, he rattles off excuse after excuse, each more absurd than the last.
With his signature humor and impeccable timing, Izzle turned a culturally sensitive moment into a lighthearted, funny sketch that resonated deeply with his audience. And it paid off: the video was a hit, racking up nearly a million organic views across Izzle’s channels.
@shizzleizzle TAG EEN RAMADANVRETER👇🏼😂 #ramadan #izzle #MAGGI #saucynoodles Ad
♬ origineel geluid - IZZLE
Connecting Flavors
Connecting Flavors’ Nana integrated the MAGGI Magic Asia Saucy Noodles organically into his content with a Day in the Life concept. Foodcontent-creator by day and clubhost by night, Nana often consumes late night snacks after work.
Nana took his audience behind the scenes—from the chaos of the club to the quiet moment at home when the hunger kicks in. And what’s the perfect fix after a 5 AM shift? A quick, flavorful bowl of MAGGI Saucy Noodles. A relatable integration that hit the spot with his food-loving followers.