Nike MIND
Layers & Creators
Campaign Nike – Nike Mind Drop
4Flowers was asked to generate buzz around the exclusive Nike Mind drop at the Nike Store Kalverstraat. The Nike Mind 001 and 002 were specially designed by scientists to stimulate your senses and enhance your awareness of the present moment. 4Flowers created attention for the drop in several ways, including posts and video content on Layers, as well as creative video content from three of our creators: Tur-G, Boer Ayoub, and Youness Hassni.
Layers - Social Posts & Interviews
We decided to use our own platform, Layers, to initially drive hype for the drop. Through an announcement post and a follow-up post explaining what makes this sneaker so special, we informed fans about the release date. On the day of the drop, we were also present to ask enthusiastic sneakerheads and casual fans what makes these Nikes so unique.
Creators
In addition to the content on Layers, we also added a creator layer to drive hype for the Nike Mind drop. Creators Boer Ayoub, Youness Hassni, and Tur-G each brought their own unique interpretation to the sneakers. Boer Ayoub created an ASMR video on the farm, Youness Hassni incorporated the Nikes into his studio session as a producer, and Tur-G styled the shoes with a variety of outfits.
@iamtur_g Welke fit is beter? 1 of 2 👀 #nikekalverstraat #turg #nikemind ♬ origineel geluid - Tur-G