Creator

Arthur Cairo, known as Tur-G, is a 22-year-old artist, entrepreneur, and role model from Amsterdam-Zuidoost. He first rose to fame in the Dutch hip-hop scene with hits like Miljonair and Fissa, reaching millions on YouTube. While many remember him as the young rapper with big dreams, Arthur has grown into a grounded, mature individual.

Raised in a neighborhood facing challenges, Arthur aims to inspire youth by showing a positive path forward. Alongside his music and business career, he studies Creative Business. During his studies, he interned at ParraTV, where he conducted numerous interviews as a presenter, some of which garnered millions of views. In 2021, he was honored as Amsterdammer of the Year by Mayor Femke Halsema for his dedication to his community and his role as an inspiration for youth.

As a Gen-Z talent, Arthur uses his unique style and media skills to inspire others, recently sharing his fitness journey on Snapchat, which has become central to his rebranding.